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Popular Clothing Brand Uses Thin Models To Sell Fat-Shaming Sweatshirts And People Are Furious

What was meant as a snarky reclamation of the female body turned into the worst possible situation for popular clothing brands Revolve and LPA.

The companies slapped several choice fat-shaming comments on a series of sweatshirts, which they then slapped on a series of thin models. One such sweatshirt read, “Being fat is not beautiful, it’s an excuse.”

https://twitter.com/FelicityHayward/status/1039889946197352448

People were outraged and disappointed with Revolve, which is a high-traffic shopping destination for many young girls and women. The sweatshirt’s slogan as well as its obscene $168 price tag quickly went viral on social media, arousing the ire of plus-size model Tess Holiday along with many others.

https://twitter.com/Tess_Holliday/status/1039903581426438145

Spokespeople for Revolve and LPA quickly did damage control. Revolve admitted the gaffe in a statement to PEOPLE, explaining how the images of the collection with LPA were prematurely released and were meant “as a direct commentary on the modern day ‘normality” of cyber-bullying and the shared desire to create a community for those most affected by the epidemic.’

Furthermore, benefits of the sales would go to Girls Write Now, “a charity focused on mentoring underserved young women and helping them find their voices and tell their stories through writing.”

Essentially, the campaign featured a line of sweatshirts embellished with cruel Instagram comments given to the famous people who’d received them. Specifically, Lena Dunham, Emily Ratajkowski, Cara Delevingne, Suki Waterhouse and Paloma Elsesser.

The remainder of Revolve’s statement expressed regret at not thinking through their choice of models, an apology to the famous people involved, and a pledge to donate a significant amount to ‘Girls Write Now’:

“The prematurely released images featured on Revolve.com was not only included without context of the overall campaign but regrettably featured one of the pieces on a model who’s size was not reflective of the piece’s commentary on body positivity.

We at Revolve sincerely apologize to all those involved – particularly Lena, Emily, Cara, Suki and Paloma – our loyal customers, and the community as a whole for this error. The collection has been pulled.

We are proud to donate $20,000 to “Girls Write Now” in the hopes that those who need it can still benefit from what was to be a meaningful, insightful and impactful collaboration by LPA.”

LPA also released a statement, which can be read in full on their Instagram, as did Lena Dunham.

https://www.instagram.com/p/BnovvKPHn_X/?utm_source=ig_embed

Despite all the damage control, many people weren’t convinced the campaign was that great of an idea even had the models been curvy. Besides featuring only skinny models and putting forward a hella lazy attempt at combatting cyber-bullying, Revolve and LPA produced limited sizes for the line.

https://twitter.com/whatevboo/status/1040224542373937153

https://twitter.com/maou1607/status/1039989749765865472

https://twitter.com/makedajaye/status/1040023981766529025

https://twitter.com/lschmeiser/status/1039913241806135296

What do you think?