Edward
You’re sitting at home or driving to work. Suddenly, you hear it. That toe-tapping beat. The finger-snapping rhythm. The music seems to take over your entire body, sending you into a convulsive sway as the words begin to burst forth from your lips.
“I want my baby back, baby back, baby back, ribs.”
Chili’s legendary baby back ribs song is among the pantheon of marketing jingles that absolutely slap, along with O’Reilly Auto Parts and Farmer’s Insurance. It’s been a part of our lives for so long now and I personally hope it always will be.
Twitter user @kennykeil pulled the curtain back on the recording process for the hit song and folks, it’s a Triple Dipper of soul, passion, and depth.
Behind the scenes footage of the Chili’s Baby Back Ribs jingle. I am here today to talk about this and only this pic.twitter.com/Hn4MDn6J8u
— Kenny Keil (@kennykeil) November 9, 2018
Twitter’s reactions are near unanimously wholesome, as users post about their favorite parts.
The engineer giving the thumbs up is my favorite part
— Not Very Smart Brotha (@HisNamesTawanda) November 9, 2018
that’s the thumbs up of a man who just caught lightning in a bottle
— Kenny Keil (@kennykeil) November 9, 2018
makes me feel GREAT man
— Kenny Keil (@kennykeil) November 9, 2018
They put their heart and soul in that song! Bruh had the gospel shake going on and everything !
— “Others in this Discussion” Drake (@tsddrake) November 9, 2018
I don’t know about you, but I’m feeling like ribs tonight.
