These are all pointlessly gendered products, but it’s a marketing strategy that works.
I know grown men to this day that won’t use a body wash or deodorant unless it’s called something like “Rustic Cabin” or “Artic Handjob” because they don’t ever for a second want to seem like they aren’t masculine.
The same goes for slapping pink paint on something and adding “for girls” to the description. Grow up.