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Yankee Candle Stages Of Abstraction — A Wild Twitter Thread

Have you ever been to a Yankee Candle store? It’s like a candy store for your nose. It makes me wonder how the heck they come up with the ideas and names for the scents they’re putting out.

Luckily, we don’t have to figure it out for ourselves, thanks to this Twitter thread by Alex McMillan. Alex brilliant broke down the Yankee Candle stages of abstraction and I’d say it’s pretty spot on.

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