Nate
Ikea humorously trolled Balenciaga following the luxury brand’s launch of a $925 towel skirt.
Part of Balenciaga’s 2024 spring collection, this beige terry-cotton towel skirt, resembling a long skirt but made entirely of towel material, sparked mixed reactions. Ikea’s playful response featured a promotional post for their Vinarn bath towel, also in beige, styled similarly to Balenciaga’s skirt.
The post showcased a man wearing the towel like a skirt, mimicking Balenciaga’s design. Ikea’s clever marketing highlighted the affordability of their towel, contrasting sharply with Balenciaga’s luxurious price tag.
TikTokers also got a kick out of Ikea’s hilarious move.
@ideservecouture IKEA trolls Balenciaga! The clash of the titans 😆 #tiktokfashion #balenciaga #ikea #fyp #greenscreen
This isn’t the first time Ikea has poked fun at Balenciaga; previously, they responded to a Balenciaga bag reminiscent of Ikea’s 99 cents Frakta tote with a humorous advert. Ikea’s witty engagements with Balenciaga’s high-fashion items, like the towel skirt, continue to entertain and highlight the stark price and style differences between the two brands.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
