50 Famous Brand Logo Designs Then And Now

In a world constantly chasing the new, it’s fascinating to look back at the origins of what we now consider iconic. The logos we recognize in an instant—those simple yet powerful symbols—have stories to tell, tales of a time when they were just taking their first visual breath. They reflect the zeitgeist of their era, crafted with the tools and trends of their day.

From elaborate illustrations that spoke volumes to the subtle elegance of modern minimalism, these emblems have evolved, just as our tastes and cultural landscapes have. Some of the most celebrated logos in history began as detailed drawings, full of character and context, which, over time, have been refined to their essence, becoming the sleek and succinct icons we know today.

They are more than just marks of brands; they are markers of change, signposts of our societal journey. So, let’s embark on a visual voyage through time, exploring how the logos from some of the world’s most famous brands have transformed from their inception to the present day.

1. Ford

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3. Pepsi

4. Starbuck’s

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6. Baskin-Robbins

7. Lego

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9. Microsoft

10. Playboy

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37. Gmail

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39. Twitter (X logo doesn’t count)

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Read also: 30+ Examples Of ‘Good Design’ That Outshine Even The Funniest Design Fails

Jason

Jason Mustian

Jason is a Webby winning, Short-Award losing humor writer and businessman. He lives in Texas with his amazing wife and four sometimes amazing kids.