Nate
Clever logo designs can be a game-changer in attracting new customers. They’re often the first thing that catches the eye, so making a cool and impactful impression quickly is crucial. The best logos come with hidden meanings, adding an extra layer of intrigue.
For instance, think of the FedEx logo and its subtle arrow between the ‘E’ and ‘X’, symbolizing speed and precision. Or consider the Amazon logo, where the arrow points from A to Z, representing the wide range of products they offer.
Personally, I have a soft spot for these kinds of designs – logos that cleverly embed meanings related to the product or service they represent. These 50 examples below make me want to walk right in and hand over my cash.
1. Letter B in the red circle shows a person wearing Beats headphones.
2. “FedEx” hid a small arrow between letters E and x, which represents the forward momentum and efficiency.
3. “Toblerone” chocolates come from Switzerland and they really make it show not only by having Bern (city where Toblerone is made) in the name, but also a bear’s silhouette placed inside the mountain logo.
4. The letter P is actually a pin.
5. Yep, that’s your bottom right there.
6. This one is extra cool because the logo actually includes every letter used in the company’s name.
7. The obvious bit is the arrow connecting a to z, but what’s usually missed is that the logo is smiling.
8.
9. Ice cream maker is famous for producing 31 different flavors of their product. They even put that number in their logo.
10. Letter “H” looks like chopsticks picking sushi.
11. It’s actually a stylized version of famous woodblock print The Great Wave off Kanagawa.
12. While these next designs are less famous brands, the clever use of design to hide meaning is nonetheless impressive. For example, here: Letters “c” are also cat’s eyes.
13. The scissors are transformed to look like a face with glasses and mustache.
14. A swarm of bees forming a “B”.
15. Mosleep is an organization of doctors that helps people with sleeping disorders. The logo is their initial ‘M’ that was designed to also look like a bed.
16. The mouse cursor and the dot forms a sign of a female.
17. The letter “i” is lying as if it was killed.
18. There’s a hidden tie in the logo.
19. The woman is making a pose that forms the Australian continent between her leg and her arm.
20. The golf ball is lit like a moon.
21. A hanger looks like a duck.
22. The missing puzzle part is also a pictogram of a human.
23. Both letters “i” are missing.
24. The clock’s arrows are also a plane.
25. Falling man and hand at catch moment.
26. The book is shaped like a cup of coffee.
27. Logo created from a B and L forms a heart and 2 birds.
28. Box + Chair.
29. Cloud server company, it’s like having your private “corner” in the cloud.
30. Half
31. The fish is formed of various computer symbols.
32. Cow + zebra.
33. Moon
34. A logo that stands out from the crowd.
35. Letter “i” has some problems standing up.
36. Letters “w” and “m” look like piano keys.
37. Letter “f” is rotated to look like a plane.
38. There’s a dolphin’s flipper cut out of the square.
39. There’s a moon shape made of coffee foam inside the cup.
40. There’s an elephant trunk inside the letter “e”.
41. Logo for a brewing company targeting adult male screw-ups who feel they’ve been put in the “doghouse.”
42. Notice that the word “bar” is darker.
43. Drop of ink + glasses.
44. Literally unarmed silhouette of a man.
45. Fish Silhouette.
46. “Notice how the space around the plane forms the letters C and D.” (Tobias)
47. There’s a hidden Christmas tree inside the letter “X”.
48. The lens of the camera is also a plate.
49. Just looking at the logo makes you want to press “backspace” and correct the typo.
50. The Logo depicts ambiguous emotions.
Read also: 50 Famous Brand Logo Designs Then And Now