Alex Buscemi
A debate about proper cheese-buying etiquette is heating up online after a viral TikTok shows a rich Gen Z kid attempting to buy an entire wheel of parmesan.
The TikToker, who goes by the handle @theeuropeankid, hefts the massive cheese wheel and begins carrying it to the checkout counter when the owner of the store stops him.
@theeuropeankid Most classic Italian New Yorker 😂
The owner insists that the TikToker can buy chunks of the authentic Parmigiano but not the whole thing — valued at nearly $2,000 — even if the rich kid can afford it.
The clip made its way to Twitter, where many netizens praised the owner for refusing to indulge in the blatant publicity stunt, upholding the integrity of the sacred fromage monolith.
Scroll on for some of the best reactions.
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