Alex Buscemi
The “October Theory” is a TikTok trend that has many treating October like a second chance at New Year’s resolutions.
Rooted in the feeling that the final months of the year are approaching fast, TikTokers are embracing October as a fresh start, motivating people to set new goals, reflect, and make bold life changes—whether it’s pursuing a new job, rekindling relationships, or finally tackling long-delayed projects.
What is “October Theory”?
@macyymorgan_ OCTOBER 1ST THEORY #october #fall #fallaesthetic #theory #fyp #grwm #grwmroutine #makeuptutorial #letschat #grwmmakeup
One aspect of the October Theory is its unique vibe compared to January: instead of new-year pressures, October brings the energy of fall, where changing leaves and crisp weather set the perfect mood for reflection.
Many see October as the ideal moment to reassess and set achievable goals for the remainder of the year. Unlike New Year’s resolutions, which tend to fade by February, October goals are meant to be short-term and highly focused, allowing for quicker wins before the year’s end.
“October Theory” and “cuffing season”
@chloevanberkel tik tok comes up with a lot of theories but i’m kinda here for this one #october #octobertheory #firstofthemonth #endoftheyear #fallseason
Interestingly, October Theory overlaps with “cuffing season,” the time of year when people start seeking relationships to get through the colder months.
TikTokers have noted that October, with its cozy atmosphere, naturally encourages new romantic connections.
@herculeankate idk how much i believe in october theory tbh but i have a strong feeling i’ll get a job offer so this is what i’m going to do to make sure happens 🙂↕️ #octobertheory #octobertheoryexplained #howtogetajob #postgradjobhunt #socialmediamarketingportfolio #creatorsearchinsights
Many see this as a perfect month to put themselves out there, making it the unofficial start of the holiday love season.
Learning to embrace the chaos
The theory also touches on the rush of the final quarter of the year, which tends to feel fast-paced and packed with events.
@gabrielscottstevens halloweekend’s got me
Rather than stressing, the October Theory encourages people to lean into the chaos, stay flexible, and say yes to unexpected opportunities.
It’s a time to make big decisions, especially for those feeling like they’ve been “on the fence” about something all year, as this trend suggests that taking bold action now will set them up well for the coming year.
@mindandbodymamas It’s the first of the month ✨ wishing you the best rest of the year #octobertheory #october1st #q4
The October Theory has given many on TikTok a framework for intentional growth before the end-of-year holidays, making it an exciting trend for anyone looking to finish 2024 on a high note.
H/T Daily Dot