Kendrick Lamar’s Super Bowl halftime show wasn’t just a performance—it was a cultural moment, and now, a viral meme for the ages. A single frame, frozen in time: Kendrick mid-verse, microphone in hand, eyes locked in, and that smirk that says, I know exactly what I’m doing.
And then he drops it: “Say Drake.”
Boom. The internet took it from there. Within minutes, the meme floodgates opened. Twitter, Instagram, TikTok—everywhere you looked, that same screengrab appeared with hilariously petty captions.
But this wasn’t just any halftime show moment—it was the ultimate power move in Kendrick’s ongoing feud with Drake. What started as subtle shots in lyrics escalated to full-on diss tracks, with “Not Like Us” practically becoming the anthem of this beef.
Now, on the biggest stage in the world, Kendrick sealed the deal with a petty, meme-worthy masterpiece.