23 Vintage Winter Olympics Posters That Show How Much The Games Have Changed Over Time

I love the Winter Olympics, so anytime they roll around I turn into that guy who suddenly cares deeply about sports I barely understand.

With the opening ceremony happening tonight, I’m fully in that pre-Olympics headspace. Excited, nostalgic, and ready to watch people do absolutely unhinged things on ice and snow.

Looking back at these vintage Winter Olympics posters really shows just how much the games have changed over the years.

The gear looks primitive, the venues feel borderline dangerous, and the overall vibe is very “let’s hope this works.”

It’s a fascinating reminder of how far the Olympics have come, while also proving they’ve always been intense.

1. CHAMONIX 1924

2. ST.MORITZ 1928

3. LAKE PLACID 1932

4. GARMISCH P. 1936

5. ST.MORITZ 1948

6. OSLO 1952

7. CORTINA 1956

8. SAPPORO 1940

9. INNSBRUCK 1964

10. GRENOBLE 1968

11. SAPPORO 1972

12. LAKE PLACID 1980

13. SARAJEVO 1984

14. CALGARY 1988

15. ALBERTVILLE 1992

16. LILLEHAMMER 1994

17. NAGANO 1998

18. SALT LAKE 2002

19. TORINO 2006

20. VANCOUVER 2010

21. SOCHI 2014

22. PYEONGCHANG 2018

23. BEIJING 2022