36 Clever Designs That Aren’t Just Cool, They Work On Multiple Levels
I went to school for design, and one thing that always stuck with me is how hard it is to make something that’s not just visually cool, but actually smart.
Anyone can make something that looks good at first glance, but the real magic happens when a design works on multiple levels and reveals more the longer you look at it.
I’ve always been blown away by designers who can pull that off. The kind of work where the concept, execution, and functionality all line up perfectly. It’s not just design, it’s problem-solving, storytelling, and creativity all rolled into one.
These are the kinds of designs that make you stop, look twice, and appreciate just how clever they really are.
1. This billboard to raise awareness about stutter
2. Railing with Braille on it to describe the view.
3. How creative
4. This unbelievably creative logo
5. Anti-pollution sign by a lake in Evergreen, Colorado
6. Shark Culling Laws poster
7. This National Geographic cover
8. Black Mirror Advertisement
9. Very direct ads from the City of Toronto against littering
10. Hexagonal paper for drawing organic compounds
11. This Mercedes Christmas ad
12. Batman cover showing the villain Penguin when flipped
13. Ramen restaurant in Budapest
14. Anti-Smoking Poster
15. If you put all the Mexican coins together they turn into the Aztec calendar.
16. New Iceland sports team logo depicts the four mythological protectors of the country. Landvættir.
17. Really great minimalist billboard ad
18. This Billboard for a BBC Show
19. Spartan
20. A notepad from Japan.
21. All the hooks and shelves you need!
22. This Ad
23. Eraser that turns into a tiny Mount Fuji after some time of use
24. This Grill logo
25. McDonald’s Valentine’s ad
26. This gun buyback and adoption graphic
27. Organ Donations Advertisement in NYC Subway
28. Studio Ghibli designed this dvd case so it looks like the characters are checking their reflection in the water.
29. They clearly know what they are doing
30. This frosted mirror display for a squeegee at IKEA
31. An awning on the top of the billboard creates the illusion of of the ocean rising.
32. Nicely done, Barilla.
33. Surfrider Foundation Sushi Ad
34. This tissue box
35. Polar Bar
36. This Pepsi ad
