These are all unnecessarily gendered products, but it’s a marketing strategy that works. I know grown men to this day that won’t use a body wash or deodorant unless it’s called something like “Rustic Cabin” or “Artic Handjob” because they don’t ever for a second want to seem like they aren’t masculine. In a viral twitter thread, @themouseyouknow points out just how ridiculous this is.
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Jenga for the girls. pic.twitter.com/16mw35NBc2
— Louise! (@themouseyouknow) January 9, 2020